How To Launch a Cycling Brand, Circa 2016

Velonews just posted an article called “Cycling’s Industrial Revolution: How crowd-funding, rapid prototyping, newly affordable manufacturing and social media make it easier than ever to launch a cycling brand.” In it writer Nathan Hurst notes that “If you want to start a bike company, there’s never been a better time.” They key? “Unprecedented access to manufacturing facilities in places like Taiwan and mainland China, even for small product runs.” They feature two new companies Open Cycle and Domahidy Designs (seen below). Both sell high dollar carbon frames manufactured in China or Taiwan. It makes me think about Keith Bontrager’s comments that the cycling industry is a lot like the fashion industry.