Made in the U.S.A.

So what’s the big deal? Why should we care where the stuff we buy is made? And why should we care where the bike stuff we buy is made?

Good question. I come from an Italian-American family. My first “real” road bike was Italian. A Bianchi Nuovo Racing, bought new in 1983 with money I made mowing lawns. It was Celeste. It had a few Campy bits. It was beautiful.

I love Campy. I love Shimano. And I’m amazed what money can buy these days.

But at the end of the day, I love American ingenuity, innovation and craftsmanship. I’m awed by guys like Tom Ritchey and Keith Bontrager. I worked in bike shops from the mid-80s to the mid-90s and saw so many great American bike companies turn from manufacturing to marketing and design. I found it depressing.

Guys like Paul Price and Chris King are my heroes. They stuck it out. They went through some tough times and built great products and great companies. I love this statement by Light and Motion–Why We Manufacture in the USA.

This blog is dedicated to the home team.

Made-in-the-USA