Ask a Founder: a Talk with Keith Bontrager

These “Ask a Founder” videos by Bike Magazine run a bit long, but this one with Keith Bontrager is definitely worth watching if you have the time. There is some great stuff about dumpster diving, his motorcross background, Paul Turner, how the industry moved from a craftsmanship to engineering focus, the original V-brakes, the Trek acquisition, his current role at Trek, his respect for Shimano, his favorite cooking gadget, making beer, etc. etc. Watch!